TLC was conceptualized in 2020 and would take another two years to open its doors in the city centre of Amsterdam. As one of the founders my task was to bring the concept to life and make sure the brand would leave a lasting impression on potential investors and future guests alike.

My creative involvement spanned multiple disciplines. With a limited budget for outsourcing creating creative meant working with flexible design systems that delivered handmade creative within hours of request. Efficiency was key. Our use of a central brand asset database within Notion really made it easy for our team to collaborate and deliver the customer experience that we were set out to do.